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Sr. Specialist, Experiential Marketing

Company: Cambria
Location: Eden Prairie
Posted on: August 2, 2022

Job Description:

The Senior Specialist, Experiential Marketing is responsible for execution of activations, events and training programs on behalf of Cambria. In this role, the Experiential Marketing Senior Specialist will work cross-functionally to showcase the Cambria product experience, communicate key messages, and create impactful customer engagements and qualified leads.
Essential Duties & Responsibilities:

  • Oversee the execution of experiential marketing projects as assigned
  • Coordinate and execute program elements including venue selection, budget management and invoices, communication with leadership and business partners, creative design and assets, travel logistics, vendor relationships, etc.
  • Work cross-functionally between all departments to ensure all program elements are supported and executed including budgeting, creative elements, social media, PR, scheduling, lead management, etc.
  • Serve as a point of contact for sales representatives in the field with experiential marketing requests and questions.
  • Utilize critical thinking and problem solving skills during the planning of projects and while onsite as required.
  • Compile feedback and offer input on successes and improvements for each project
  • Analyze competitor research relating to activations and partnerships
  • Evaluate current methods and procedures in order to improve operations, create efficiencies, and develop new and innovative ways to manage projects
  • Execute on strategic integrated communication plans as appropriate, including creative development, CRM, PR, internal communications, digital and social media plans
  • Partner with the Director, Experiential Marketing to evaluate programs to optimize and deliver a return on investment
  • Manage lead distribution, partner with the sales team to ensure timely follow up and create reports to analyze return on investment
  • Act as a brand steward at all events
    • Experience with building, executing and scaling cross-functional marketing programs from concept to completion
    • Strong bias for action: ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment
    • Exhibit the ability to problem-solve and stay calm under pressure; are resilient to set-backs
    • Strong oral and written communication skills with proven ability to influence without authority
    • Partner effectively with multiple stakeholders
    • Demonstrate high attention to detail and organizational skills
    • Prioritize and manage multiple, competing priorities simultaneously
    • Manage complex and highly visible projects
    • Must be able to perform well in a highly dynamic, geographically diverse, and rapidly changing environment
      Minimum Requirements:
      • Education: Bachelor's degree in Marketing, Communications or Business Management preferred
      • Experience: Minimum 3 years of experience in experiential marketing, trade shows or meeting planning
      • Systems: Proficient with Microsoft Office Programs and Google Suite
        Additional Requirements:
        • Managerial Responsibilities: None
        • Travel Requirements: Travel up to 25%
        • Physical Requirements: Office position requiring telephone and computer use. Must be able to list up to 30 pounds of marketing materials.

          Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account, Life, Supplemental Life, and Disability Insurance, Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.
          Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. For additional company information, please visit www.CambriaUSA.comWe are an equal opportunity employer. M/W/VET/DISABLED

Keywords: Cambria, Eden Prairie , Sr. Specialist, Experiential Marketing, Advertising , Eden Prairie, Minnesota

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