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Head of Content, Design and SEO - Remote

Company: UnitedHealth Group
Location: Eden Prairie
Posted on: March 16, 2023

Job Description:

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

Optum is seeking to fill the position of VP of Content, Design and SEO for the .com Team. As a member of the .com leadership team, this role will lead a multi-disciplinary team of managers and individual contributors that are tasked with the development and management of key digital properties for Optum and its sub-brands, used for business prospect acquisition, retention, and cross-sell/upsell with a focus on both the B2B and B2C audiences

The Head of Content, Design, and SEO will be responsible for overseeing the development, creation, and delivery of engaging and high-quality content across various digital channels. The ideal candidate will have a strong understanding of search engine optimization (SEO) and user experience (UX) design and will be able to lead the development and execution of a comprehensive content and design strategy that supports business goals and drives engagement with target audiences. If you are a creative and data-driven people leader with a passion for content and design, and a strong understanding of SEO and UX, we want to hear from you!

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Own and direct the content, design, and SEO function for pre-authenticated (upper funnel) websites across the enterprise and all business units

  • Develop and execute a content and design strategy that supports business goals and resonates with target audiences

  • Oversee the creation and production of high-quality digital and traditional content, including writing, infographics, video content, and more

  • Ensure all content is optimized for SEO, including the use of keywords, meta descriptions, and header tags

  • Collaborate with cross-functional teams, including marketing, product, and design, to ensure cohesive and consistent messaging across all channels

  • Stay up to date with the latest industry trends and advancements in SEO, UX design, and content creation to continuously improve the company's approach

  • Manage a team of content creators and designers, providing mentorship, coaching and professional development opportunities

  • Analyze the performance of content and design initiatives and use data to inform and adjust future strategies

  • Represent the .com Team and overarching strategy to key stakeholders across the enterprise

    You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

    Required Qualifications:

    • Bachelor's degree in marketing, communications, design, or equivalent experience

    • 6+ years of experience in content creation, SEO and UX design

    • 6+ years of experience with SEO best practices, including keyword research and optimization, backlink building, and technical SEO

    • 6+ years of managing a team of content creators and designers, and providing mentorship and coaching

    • 6+ years of experience with data analysis and the ability to use data to inform content and design decisions

    • 6+ years of experience identifying target audiences and building website experiences that inform and motivate users to move through the acquisition funnel

    • 6+ years of experience optimizing and testing websites, landing pages, and the user funnel with expertise in conversation rate optimization

      Preferred Qualifications:

      • Knowledge of the following: Adobe Analytics; Adobe Experience Manager; YEXT; Screaming Frog; Figma

      • Impeccable communication skills with C-level executives

      • Proven self-starter with minimal direction required to execute on work and lead a team

      • Demonstrated ability to influence through expertise and credibility

      • Demonstrated ability to lead organizations with several layers of management (managers of managers) and developing team skills

      • Demonstrated able to work within an ambiguous environment while working towards achieving organizational goals

      • Demonstrated able to, "think on one's feet," to solve complex problems and think critically with limited information

      • Proven excellent written and verbal communication skills, with the ability to clearly articulate ideas and strategies to both technical and non-technical stakeholders

      • Proven solid project management skills, with the ability to lead cross-functional teams to achieve business goals

      • Demonstrated able to set a vision and strategy for the team that aligns with that of the organization and execute on those objectives

      • Proven ability to manage multiple stakeholders with solid perspectives

        Careers with Optum. Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.

        California, Colorado, Connecticut, Nevada, New York City, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York City, or Washington residents is $142,300 to $273,200. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

        *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

        At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

        Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

        UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Eden Prairie , Head of Content, Design and SEO - Remote, Other , Eden Prairie, Minnesota

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