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Manager, Solutions Marketing & Enablement

Company: arcserve
Location: Eden Prairie
Posted on: June 13, 2021

Job Description:

The Manager of Solutions Marketing & Enablement will create and execute Arcserve's marketing strategy for its comprehensive product portfolio solution throughout the product life cycle. The manager is responsible for bringing Arcserve's portfolio of solutions to life by differentiating Arcserve's offerings to the analyst, partner and customer communities. This position will also play a key role in channel and sales enablement with clear product messaging and positioning.

This role can be located in Minneapolis, MN, Sunnyvale, CA or remote US.

Essential Job Responsibilities:

  • Marketing strategy development - work closely with Global Marketing, field marketing, product management, executive and senior leadership teams to ensure alignment of key objectives and solutions marketing initiatives across the organization
  • Portfolio & product positioning - develop messaging and value propositions at a portfolio and product level that differentiates Arcserve in the market and strengthens the Arcserve brand; evolve the value proposition to maintain relevance over the entire solution life cycle; integrate solution messaging and value proposition at a brand level and across the solution offerings to strengthen the overall portfolio impact and provide a connected view of the world in our marketing activities
  • Go-to-market and lifecycle management - execute the overall marketing strategy for global solution launches and withdrawals including market timing, prioritization, annual budget planning, determine level of promotional resources needed
  • Market intelligence - understand customer needs, how they buy and their buying criteria for Arcserve's portfolio; be knowledgeable on Arcserve competition and how to differentiate against them; stay abreast of and understand industry trends and how those impact the buying decision and value proposition for solutions; understand corporate-level activities that can have an impact on the portfolio or solution offers
  • Sales enablement - ensure the tools and resources created by Solutions Marketing support the buying cycle of Arcserve solutions; understand the needs of the global sales organization and adapt resources to meet those needs; continually explore new and innovative ways to develop sales enablement resources to best meet the audience needs
  • Subject matter expertise - Develop expertise on the portfolio: deliver effective presentations to support analyst, partner, and prospective customer meetings; act as an advocate for the solution serving as an advisor to marketing colleagues in support of their initiatives; engage regularly in senior-level discussions relative to the portfolio
  • Perform other duties as assigned.

Required Job Qualifications:

  • Bachelor's degree in Engineering, Marketing, Business or equivalent combination of education or related experience.
  • Five plus years of marketing experience preferably with 3 years of product marketing experience
  • Strong written and verbal communication skills; presentation skills a must
  • Ability to collaborate with executive and senior management and engage in business planning and strategy development exercises
  • Must be hands on, action oriented, and have a passion for serving customers
  • Attention to detail and an eye for quality
  • Ability to grasp and translate technical capabilities into benefits
  • Willing to travel at least 25% including some global travel

Preferred Job Qualifications:

  • Highly motivated self-starter with the ability to work effectively in a demanding, challenging, and team environment
  • Software related experience
  • Experience working with multiple channel relationships
  • Desire and willingness to be held accountable for business results
  • Effective group presentation skills
  • Strong computer skills - Microsoft Office Suite
  • Proven track record of building strong professional relationships

Arcserve is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.

Keywords: arcserve, Eden Prairie , Manager, Solutions Marketing & Enablement, Other , Eden Prairie, Minnesota

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