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Email Marketing Manager

Company: Evine
Location: Eden Prairie
Posted on: June 8, 2021

Job Description:

ABOUT IMEDIA BRANDS:

iMedia Brands is a leading interactive media company managing a growing portfolio of lifestyle television networks, consumer brands, and media commerce services. It is a public company (NASDAQ: IMBI) headquartered in Eden Prairie, MN with its fulfillment center in Bowling Green, KY. Its flagship television retailing network, ShopHQ (www.shophq.com) is a live, 24/7 television network that can be seen in over 100 million homes as it competes against networks like QVC and HSN. For more information, please visit our corporate website, www.imediabrands.com.

OVERVIEW

The Email Marketing Manager is responsible for managing and supporting day to day Salesforce Marketing Cloud customer-focused email marketing. In this role, you will develop and manage the strategy and content for our email campaigns. You will work closely with the Planning, Programming, Merchandizing, IT, and Creative teams to accomplish this. Another focus of this role is to optimize our email segmentation to ensure our customers are receiving relevant communications.

A good fit for this role would be someone proactive, takes the initiative, and likes to look for efficiencies in their daily work. Someone who is a quick learner is flexible and works well in a changing environment would do well in this role. This position is in our Corporate Headquarters in Eden Prairie and is not a remote position.

KEY RESPONSIBILITIES

  • Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios
  • Manage email campaigns as the business owner and subject matter expert
  • Develop daily email content strategy incorporating on-air programming, merchandising assortment, marketing priorities, analytics, etc.
  • Build creative briefs for email designers specifying URLs, image direction and marketing messaging
  • Analyze campaign performance using Power BI and Google Analytics to evaluate success metrics and develop action plans for future campaigns
  • Actively collaborate with Merchandising and Marketing teams to create consistent messaging across platforms

QUALIFICATIONS / KNOWLEDGE, SKILLS & ABILITIES

  • Bachelor's Degree or equivalent combination of education and experience
  • High attention to detail to successfully handle multiple projects with tight deadlines
  • Strong analytical skills
  • Ability to work independently or as part of a broad team, developing strong relationships across departments
  • 3+ years of experience working with Salesforce Marketing Cloud - Email Studio,
  • Automation Studio & Journey Builder
  • Email Studio Skills
  • Content builder
  • Dynamic content blocks
  • All subscribers list
  • Types of Data extension (Data extension, Filtered DE, Salesforce DE, Synchronized DE)

CAREER PATH

  • Manager > Senior Manager > Director

iMedia Brands is an equal opportunity employer. We are committed to complying with all applicable laws providing equal employment opportunities to individuals regardless of sex/gender, sexual orientation, age, disability, race, color, ethnicity, religion, creed, national origin, or other protected characteristics as defined by state, federal, or local law.

The individual in this role must be able to perform the essential job functions with or without a reasonable accommodation. In the event that an applicant or employee wishes to seek a reasonable accommodation, please contact iMedia's Human Resources department for further direction.

This job description is intended to convey the general nature and scope of the position and not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities as needed, and iMedia management reserves the right to amend the duties and responsibilities of this role at any time to meet business needs.

Keywords: Evine, Eden Prairie , Email Marketing Manager, Other , Eden Prairie, Minnesota

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