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Marketing Specialist

Location: Eden Prairie
Posted on: June 8, 2021

Job Description:


Grason-Stadler Inc. (GSI) is a world leader in audiometric assessment instrumentation and carries a full line of audiometers, tympanometers, otoacoustic emissions (OAE) and auditory evoked potential instruments. From school screenings to research facilities, GSI instruments have been the equipment of choice for audiological assessments throughout the world for over 70 years.

We are seeking a talented Marketing Specialist at our Eden Prairie, MN office. This position will focus on event coordination, content development, support materials, and vendor coordination.


  • Event Coordination
  • Drive the company's presence at domestic and international trade shows and seminars, both in-person and virtual
  • Manage all booth logistics, including timelines, sign up, billing, rentals, labor shipping, set up, booth company, trade associations, and convention management
  • Track all show and seminar metrics and provide ongoing reporting
  • Coordinate all aspects of show messaging with the marketing team and other internal departments; lead all pre-show planning, during show execution, and all post show follow-up activities
  • Content Development and Support Materials
  • Closely monitor proper GSI brand standards and messaging; aligning with the GSI style guidelines and our corporate visual identity
  • Promote products, services, and educational materials by assisting in the development and the execution of brand messaging
  • Assist with the deployment of digital marketing, SEO, SEM, social, display, retargeting, and email
  • Create and deploy internal and external content including a quarterly newsletter, blog posts, press releases, and print and digital advertisements
  • Track ongoing performance of ad campaigns and tailored segmentation within various channels
  • Maintain ad campaigns calendars, media checklists, and other internal and external schedules to ensure marketing campaigns stay on track
  • Lead all translated materials, including manuals, brochures, sales sheets, and bulletins; work directly with the local country distributor to provide accurate and timely deliverables
  • Control all promotional inventory and literature media, including ordering and replenishment
  • Assist with inbound content development and program strategy within our education site; work with our clinical team to expand our educational presence in the market

  • Vendor Coordination
  • Establish and maintain strong vendor relationships for various marketing channels
  • Coordinate media calendar, maintaining strict timelines and accurate deliverables
  • Assist in negotiating project rates and placement
  • All other duties as assigned


  • Bachelor's degree in Marketing, Advertising, Communications, or related field
  • 3-5 years of Marketing experience preferred; prior experience in the medical device or manufacturing environment a plus
  • Up to 2-weeks of annual travel with potential for international travel
  • Occasional warehouse inventory management.

Grason Stadler is part of the Demant Group. Demant is a world-leading hearing healthcare group that for more than a century has played a vital part in developing innovative technologies and know-how to help improve people's hearing and health. In every aspect, from hearing devices, hearing implants and diagnostic equipment to intelligent audio solutions and hearing care all over the world, Demant is active and engaged.

The Demant Group operates in a global market with companies in more than 30 countries, employs more than 14,500 staff and generates annual revenue of DKK 14 billion (approx. 2.1 billion USD). Our products are sold in more than 130 countries.

We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Keywords: WILLIAM DEMANT HOLDING A/S, Eden Prairie , Marketing Specialist, Other , Eden Prairie, Minnesota

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