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Supervising Producer (Fashion)

Company: Evine
Location: Eden Prairie
Posted on: June 8, 2021

Job Description:

The Supervising Producer's job is to ensure product USPs and show themes are properly translated into entertaining and demonstratable shows. Manage planning and execution of USP live demonstrations, B-roll, CTA scripts, graphics, and value pages. Communicate and push Line Producers, Directors, Guests, and Hosts the show plan, then collaborate to adjust and coach as needed into an agreed upon action plan for on-air execution. They also execute show planning cycle which includes: plan a show, attend launch, and modify live with LP, reconcile results of show to produce adjustments to capitalize on sales data, update team on show flow changes to maximize sales. Review Line Producer reports to know what is working and what is not.

KEY RESPONSIBILITIES

  • Collaborate with Merchandising to ensure the "Entertainment Value" of each show plan will clearly demonstrate the product's very specific unique selling positions (USPs). Work to improve USPs and ensure they are entered 6 days before a launch. Adjust USPs after review sales results
  • Collaborate with Calendar and Planning to ensure you know when your shows are airing and know exactly what promotional grading Marketing has applied to your shows.
  • Understand financial forecasts to be able to direct team to put extra energy into key items that will drive DPM.
  • Coordinate with Legal to ensure all content and requests are appropriate.
  • Collaborate with Creative Services to request quality, timely, accurate B-roll, and graphics supporting USPs. Sort through content from Vendors/Guests to determine accurate and relevant resources. Find raw content & resources as needed.
  • Builds and maintains strong relationships with vendors/brands across entire category. Work directly with them on item level content.
  • Facilitate with internal partners (Buyer, Creative, Marketing) on brand vision & information for all proprietary house brands.
  • Initiate and/or attend meetings (i.e. Brainstorming, Blockings, Installs, Daily Morning meeting) to inform Broadcast of USPs and the requirements needed to present them on air. Work to make live demonstration effective and dynamic. Focus on the 3 key USPs for each product.
  • Directly manage Guest performance to fit On-Air Policies. Arrange Skype setup and training with Broadcast. Coordinate with Merchandising so Guests have samples. Coach Guests to use product and Skype to demonstrate USPs in an inviting environment.
  • Source and determine appropriate music for events and shows. Communicate to Creative Services and Broadcast to put into service for consistent style across all channels.
  • Provide Line Producers, Directors, Guests and Hosts with an "SP informational email" for each show rotation and event. It should include the following: Highlights for the visit; Promotions; Brand info; Guest info; Execution Notes; USPs for Product.
  • All sales recipes include the following: An impactful headline; What you get; USPs; Flow of demos w/ main feature/benefit call outs; and Crafting CTA talking points.
  • Be in control room for launch of Events, Key Concepts, and new Static shows. Coach LP and team to follow the show flow and On-Air Policy.
  • Adjust show flows based on sales during launch show. Communicate to all teams needed changes. Request new content as needed and inform team when it is available. Reference call volume charts in updates to LP team for timing adjustments as needed.
  • Review LP reports, Host notes, VVShow reports and sales data following shows. Look for patterns in sales that both improve or hurt DPM. Adjust show flows to reflect actual customer reactions.
  • Routinely review video support content to purge old info, but also to look for opportunities to refresh.
  • Coordinate with SP group to create data base of show flows for all styles of items and events.
  • Coordinate with Social team on posts for events and anniversaries to update Guests on what ShopHQ is doing.

QUALIFICATIONS / KNOWLEDGE, SKILLS & ABILITIES

  • Bachelor's Degree in Communications, Marketing, Advertising or Film/Video/digital production, or related education or experience
  • 5+ years TV Production, Sales or Merchandising preferred.
  • 2+ years of supervisory experience.
  • Proven knowledge of video production, post-production and web technologies.
  • Knowledge of Photoshop preferred.
  • Microsoft Office skills required.
  • Given the significant responsibilities of this role, it is essential that this role be filled on a full-time basis only.
  • The duties of this role require frequent travel, including by air, up to 5%

CAREER PATH

iMedia Brands is an equal opportunity employer. We are committed to complying with all applicable laws providing equal employment opportunities to individuals regardless of sex/gender, sexual orientation, age, disability, race, color, ethnicity, religion, creed, national origin, or other protected characteristics as defined by state, federal, or local law.

The individual in this role must be able to perform the essential job functions with or without a reasonable accommodation. In the event that an applicant or employee wishes to seek a reasonable accommodation, please contact iMedia's Human Resources department for further direction.

This job description is intended to convey the general nature and scope of the position and not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities as needed, and iMedia management reserves the right to amend the duties and responsibilities of this role at any time to meet business needs.

Keywords: Evine, Eden Prairie , Supervising Producer (Fashion), Other , Eden Prairie, Minnesota

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