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Web Analyst, eCommerce

Company: Bluestem Brands
Location: Eden Prairie
Posted on: June 6, 2021

Job Description:

Bluestem Brands is the parent company to five eCommerce retail brands. We have one mission: to build a dynamic retail enterprise that wins with direct-to-consumer excellence and entrepreneurial-minded employees focused on serving our customers' unique needs. Our leadership is responsive and supportive, empowering those smart and passionate employees who drive our success. We are continually innovating and improving: we take risks, learn from mistakes and celebrate success as a team.

You work hard, and you deserve more than just a paycheck. Bluestem works to do what's right for employees. From the big things (great benefits, employee discounts and incentive plans) to small touches (jeans-every-day dress code), this is the place you'll want to be. And we don't just talk about work-life balance, we try to live it. Join the Bluestem Brands team to make an impact, be inspired and be valued, every day.

The CDP Web Analyst will partner with Marketing, Technology, and others across the organization to create the ideal customer experience online. Using Adobe Analytics, Google Analytics, and other tools, you will measure the conversion funnel and off-site traffic impacts. You will then strategize with marketing and help to implement real-time decisioning for segmented experiences on and off-site through our CDP, Tealium AudienceStream.

DUTIES AND RESPONSIBILITIES

  • Create and push audiences to our marketing partner technologies via our CDP (Customer Data Platform)
  • Analyze web usage data to derive deeper learnings and insights about the website experience and consumer behavior
  • Show subject matter expertise in Adobe Analytics for our 4 brands
  • Analyze customers' e-Commerce experience via path analysis, product and promotion assortment analysis, and entry/exit points tracking to understand/help resolve trouble spots and friction points
  • Create and manage the production and distribution of dashboards, standard reports, and analysis from various data sources for presentation to key stakeholders
  • Develop compelling supporting materials for eCommerce and marketing presentations

QUALIFICATIONS

  • 1+ Year Customer Data Platform (CDP) Experience (Tealium AudienceStream Preferred)
  • 1+ year experience with Adobe Analytics and Google Analytics
  • 1+ years experience with metrics, reporting, and analytics
  • Proficient database skills (e.g. query, SQL ,SAS) a huge plus
  • Ability to juggle multiple priorities ranging from strategic to tactical tasks
  • Deep understanding of ecommerce and web analytics technologies

#LI - PD1

Keywords: Bluestem Brands, Eden Prairie , Web Analyst, eCommerce, Other , Eden Prairie, Minnesota

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