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Marketing and Promotions Specialist

Company: Dairy Queen
Location: Eden prairie
Posted on: June 3, 2021

Job Description:

  • Position Summary:

    As an integral marketing team member directly focused on community marketing and store performance, the Marketing and Promotions Specialist will be focused on a select number of Fourteen Foods DQ locations within our 13-state and growing footprint. Working closely with other marketing and operational team members, this fast-paced position will amplify local brand presence, create and uphold marketing strategies, maintain strong relationships with local operational leaders, and focus directly on community relationship management.

    The Marketing and Promotions Specialist would have a dynamic marketing skill set with an eye for analytics and campaign performance, while also being comfortable managing day-to-day marketing project management efforts to support each designated location. This is a great career opportunity for a strategic thinker that has experience balancing consumer insights and behavior with creative marketing efforts that directly support local communities.

    Essential Functions:
  • Create, along with other integral members, the overall region/store marketing strategy (i.e. focus, audience, strategy/goals, schedule, creative campaign needs, KPIs (soft/hard), approach, partner goals, tactics/marketing mix, events calendar).
  • Manage select store marketing communication.
  • Ensure community relationships are leveraged to their fullest potential and firm integration within our valued communities.
  • Manage targeted campaigns and promotions reporting and performance.
  • Assist with grand opening (soft and formal), remodeling, and anniversary efforts.
  • Be responsible for overall local campaign calendars.
  • Plan and amplify strategy relative to annual promotions, events, fundraisers, sponsorships, and local marketing initiatives.
  • Assist and serve on passion marketing project teams (e.g. Children's Miracle Network/Hospitals, Folds of Honor, etc.).
  • Measure success and provide recommendations on focused marketing efforts within designated areas as they relate to mobile ordering, delivery services, and cake marketing.
  • Be mindful of recruitment and talent needs, and proactively support with RMS as needed.
  • Be familiar with press and media buying best practices to assist with conversations, if needed.
  • Identify ways to streamline and amplify fundraiser and sponsorship opportunities as well as other holistic marketing efforts.
  • Be accountable for in-store brand presence.
  • Act as a Fourteen Foods and IDQ brand ambassador, fully understanding style guide and brand components.
  • Hold and/or attend internal and external meetings as needed.
Education and Experience Requirements:
  • 3-5 years of experience in target areas note above, Associate's or Bachelor's degree in marketing or communications/PR preferred.
  • Experience administering or contributing to email and digital campaigns, fundraisers, go-to market strategies, competitive intrusion support efforts, and/or general marketing efforts.
  • Ability to communicate via email and in-person professionally and effectively.
  • Familiarity with email campaigns, and social and digital platforms.
  • QSR/hospitality experience preferred but not required.
  • Experience with Microsoft Office products; Adobe Creative Suites understanding a plus.
  • HubSpot and Google certifications helpful but not required.
  • Ability to travel 50% as needed.
Required Soft Skills:
  • Organized and trustworthy.
  • Out-going, well-spoken, and professional.
  • Analytical and strategic while having a creative marketing mindset.
  • Focused on community and consumer behavior.
  • Passionate brand and community marketing ambassador mentality.
  • Positive and collaborative.
  • Self-motivated, proactive, and responsive.
Fourteen Foods provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We encourage applicants of all ages and experience, as we do not discriminate on the basis of an applicant's age. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

E-Verify Notice - In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire


Keywords: Dairy Queen, Eden Prairie , Marketing and Promotions Specialist, Other , Eden prairie, Minnesota

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