SVP Direct to Consumer Subscriptions & Loyalty
Company: ExecuNet
Location: Eden Prairie
Posted on: January 12, 2021
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Job Description:
The company is embarking on a major strategic initiative to
transform the way consumers engage in their health and care. The
General Manager of DTC Subscriptions and Loyalty reports to the CEO
of the company's Direct-to-Consumer business. This new role is
accountable for building and managing a significant new line of
business. Furthermore, the company touches many aspects of the
health and care of hundreds of millions of individuals around the
world. Few organizations occupy such a privileged position; the
company now has both, the opportunity and the social
responsibility, to use that position to tackle the serious
shortcomings in health care delivery globally.This position is well
suited for a senior executive eager to develop a substantial new
subscription-driven business - while creating meaningful societal
impact. The ideal candidate has deep consumer loyalty-based
experience, is highly skilled in leveraging analytics to drive
business growth, and builds teams through a servant leadership
mentality.--This dynamic leader will have a strong track record of
developing and implementing omnichannel subscription marketing
strategies to onboard, engage and expand customer relationships,
grow customer lifetime value and increase revenue
retention.--Building the subscription business will require an
indomitable spirit to see things through as the groups' activities
lead them into unchartered territory.Key
Responsibilities:Subscription Business General Management* Achieve
business metric targets (e.g. profitability, growth, conversion,
churn) of the company's Direct-to-Consumer subscription businesses.
Set targets for subscription business growth over a 1-3-year
horizon* Create a compelling and inspiring vision for the platforms
that drive subscription growth and partner closely with Product to
launch a portfolio of subscription businesses, including in
nutrition, condition-specific, and others* Manage end-to-end
performance of the DTC subscription businesses and set a path to
achieve best-in-class consumer business benchmarks* Bring
innovative thought leadership to influence and incentivize internal
and external partnerships to create more holistic
subscription-based consumer experiences.* Drive strategy and
implementation of direct-to-consumer payment solutions, in close
partnership with the company bank* Partner closely with Business
Development to launch partnerships that drive business growth and
deepen customer loyalty Retention Design & Management* Build and
manage retention program(s) for the company Direct-to-Consumer,
including program design, partnerships, technology, and customer
relationship management* Leverage customer data in segmentation
definition, product development, campaign planning, and loyalty
tiers* Define the right degree of interaction between subscription
and loyalty programs - for the business and the consumerLeadership*
Build a team from ground up that supports the ongoing growth of the
subscription businesses* Help cultivate a culture to attract,
retain, and engage high caliber talent to empower them to do their
"best work"* Collaborate closely with product, business
development, consumer analytics, and engineering teams to launch
new, impactful subscription products and incremental features that
accelerate revenue growthRequired experiences:* 15+ years
Leadership experience working in high-growth direct-to-consumer
ecommerce environments, including crm, marketing demand generation
and customer retention areas.* 5+ Experience working in loyalty
roles or subscription businesses* Executive-level experience
driving the growth of subscription businesses* Experience in
operationalizing products and strategy, as well as contributing to
strategy formation* Experience building high-performance teams;
Demonstrate commitment to developing talent and able to recognize
development needs, provide coaching and create opportunities for
personal and professional development and growth within the team*
Well versed in customer analytics and have demonstrated a deep
understanding of how to leverage data to drive your business* Deep
financial acumen* Decisive and determined with the required drive
and attention to detail to implement strategic plans and tenacity
to follow through on those plans in the face of adversity*
Demonstrate servant leadership attributes: empathy, listening,
committed to growth of others, authenticity, driven by a sense of
purpose and able to rally others around this purpose* Capacity to
build trusting and cooperative partnerships up, down and across the
enterprise* Ability to listen to and inform opinion through the
input and influence of others and take a firm stand when a decision
is made* Master communicator with the ability to build consensus
and communicate outcomes and value gained from decision; ability to
mobilize people toward a shared vision* Passionate about the
company's mission to dramatically improve consumer healthPreferred
Qualifications:* Bachelors and Master's level degree* Consumer
Health experience* Pharmacy background* Start up experience
Keywords: ExecuNet, Eden Prairie , SVP Direct to Consumer Subscriptions & Loyalty, Other , Eden Prairie, Minnesota
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