SVP Direct to Consumer Subscriptions & Loyalty

Company: ExecuNet
Location: Eden Prairie
Posted on: January 12, 2021

Job Description:

The company is embarking on a major strategic initiative to transform the way consumers engage in their health and care. The General Manager of DTC Subscriptions and Loyalty reports to the CEO of the company's Direct-to-Consumer business. This new role is accountable for building and managing a significant new line of business. Furthermore, the company touches many aspects of the health and care of hundreds of millions of individuals around the world. Few organizations occupy such a privileged position; the company now has both, the opportunity and the social responsibility, to use that position to tackle the serious shortcomings in health care delivery globally.This position is well suited for a senior executive eager to develop a substantial new subscription-driven business - while creating meaningful societal impact. The ideal candidate has deep consumer loyalty-based experience, is highly skilled in leveraging analytics to drive business growth, and builds teams through a servant leadership mentality.--This dynamic leader will have a strong track record of developing and implementing omnichannel subscription marketing strategies to onboard, engage and expand customer relationships, grow customer lifetime value and increase revenue retention.--Building the subscription business will require an indomitable spirit to see things through as the groups' activities lead them into unchartered territory.Key Responsibilities:Subscription Business General Management* Achieve business metric targets (e.g. profitability, growth, conversion, churn) of the company's Direct-to-Consumer subscription businesses. Set targets for subscription business growth over a 1-3-year horizon* Create a compelling and inspiring vision for the platforms that drive subscription growth and partner closely with Product to launch a portfolio of subscription businesses, including in nutrition, condition-specific, and others* Manage end-to-end performance of the DTC subscription businesses and set a path to achieve best-in-class consumer business benchmarks* Bring innovative thought leadership to influence and incentivize internal and external partnerships to create more holistic subscription-based consumer experiences.* Drive strategy and implementation of direct-to-consumer payment solutions, in close partnership with the company bank* Partner closely with Business Development to launch partnerships that drive business growth and deepen customer loyalty Retention Design & Management* Build and manage retention program(s) for the company Direct-to-Consumer, including program design, partnerships, technology, and customer relationship management* Leverage customer data in segmentation definition, product development, campaign planning, and loyalty tiers* Define the right degree of interaction between subscription and loyalty programs - for the business and the consumerLeadership* Build a team from ground up that supports the ongoing growth of the subscription businesses* Help cultivate a culture to attract, retain, and engage high caliber talent to empower them to do their "best work"* Collaborate closely with product, business development, consumer analytics, and engineering teams to launch new, impactful subscription products and incremental features that accelerate revenue growthRequired experiences:* 15+ years Leadership experience working in high-growth direct-to-consumer ecommerce environments, including crm, marketing demand generation and customer retention areas.* 5+ Experience working in loyalty roles or subscription businesses* Executive-level experience driving the growth of subscription businesses* Experience in operationalizing products and strategy, as well as contributing to strategy formation* Experience building high-performance teams; Demonstrate commitment to developing talent and able to recognize development needs, provide coaching and create opportunities for personal and professional development and growth within the team* Well versed in customer analytics and have demonstrated a deep understanding of how to leverage data to drive your business* Deep financial acumen* Decisive and determined with the required drive and attention to detail to implement strategic plans and tenacity to follow through on those plans in the face of adversity* Demonstrate servant leadership attributes: empathy, listening, committed to growth of others, authenticity, driven by a sense of purpose and able to rally others around this purpose* Capacity to build trusting and cooperative partnerships up, down and across the enterprise* Ability to listen to and inform opinion through the input and influence of others and take a firm stand when a decision is made* Master communicator with the ability to build consensus and communicate outcomes and value gained from decision; ability to mobilize people toward a shared vision* Passionate about the company's mission to dramatically improve consumer healthPreferred Qualifications:* Bachelors and Master's level degree* Consumer Health experience* Pharmacy background* Start up experience

Keywords: ExecuNet, Eden Prairie , SVP Direct to Consumer Subscriptions & Loyalty, Other , Eden Prairie, Minnesota