Manager Shopper Marketing
Company: Nestl-- USA
Location: Eden Prairie
Posted on: January 26, 2023
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Job Description:
Foods people love. Brands people trust. And a career that
nourishes your future like no other.If you're driven by the passion
to do something meaningful that changes lives, Nestl-- is the place
for you. Nestl-- USA is one of seven operating companies that make
up Nestl--'s presence in the United States. We're in 97% of
American homes, and as the leading food and beverage company, our
goals are to continue to deliver quality food and beverage
products, strengthen our local communities, and reduce our
environmental and climate impact.We're determined to challenge the
status quo and be better tomorrow than we are today. As individuals
and teams, we embrace our entrepreneurial culture and have created
a workplace where collaboration is essential, courage is rewarded,
speed is expected, and agility is the norm to delight our consumers
every single day. Here, you will find limitless opportunities to
learn and advance your career and feel empowered to succeed in the
workplace and beyond. Because our focus is not only on nourishing
our customers, but also about enriching you.This position is not
eligible for Visa Sponsorship.DescriptionNestl-- Coffee Partners
(NCP) is on a mission to elevate how our consumers experience
coffee. With brands like Starbucks, Nescaf--, Seattle's Best Coffee
and Blue Bottle, our diverse product portfolio is brimming with
rich and fulfilling opportunities for motivated individuals
passionate about sharing their love of coffee and the moments it
creates. Our Seattle office provides an inspiring and high-energy
work environment that fuels our fast-paced growth, and our
field-based positions across the country ensure that we are fully
immersed and positioned to pioneer the coffee market. Across our
organization, we are creating a workplace where collaboration is
essential, courage is rewarded, speed is expected, and agility is
the norm to delight our consumers and shoppers every single day.
Together, we will brew remarkable things.Job Summary and MissionThe
Coffee category is one of the most dynamic and fastest growing in
retail. Consumers' and shoppers' love affair with these products
means they are looking for leading brands to elevate their daily
rituals and to help them explore and discover new things. As
Shopper Marketing Manager for Nestl-- Coffee Partners (NCP), you
will be responsible for designing and executing programs that drive
the shopper behavior we seek, moving shoppers toward purchase of
our diverse portfolio of products. Putting our shoppers at the
center of everything we do, this role supports and partners with
the Nestl-- Coffee Partners (NCP) Sales team and Brand teams to
drive the coffee category and conversion of NCP products at
Target.Summary of Key ResponsibilitiesResponsibilities and
essential job functions include but are not limited to the
following:Owns the strategic vision, program development and
execution of omni-channel plans to deliver business goals and meet
or exceed KPIs across the shopper journey.Develops shopper strategy
and communication through unique, strategic initiatives that
elevate shopper solutions and capabilities utilizing the retailer's
shopper segmentation and synthesizing insights to drive sales and
share.Provides Paid Search thought leadership that includes
partnering with Retail Media Network, paid search agency and
internal stakeholders to maximize ROAS, share of search, keyword
strategy, etc.Leads the management of agencies and vendors that
includes briefing the shopper marketing agency, evaluating strategy
and creative, communication across key stakeholders. Manages a
shopper marketing budget, with responsibility for both working and
non-working dollars.Spearheads development and share out of program
measurement, evaluation, and analysis. Demonstrates the ability to
optimize future programs to deliver the best return. Test & learn
mentality to evaluate omni-commerce tactics and cutting-edge
program activation elements.Builds and maintains multi-discipline
relationships within the organization and with the retailer,
including developing and delivering presentations to gain buy-in
and to drive results. Examples are inclusive of, but not limited
to: Annual Planning, Retailer line reviews, Retailer sales
meetings, Investment requests, etc.QualificationsSummary of
ExperienceMinimum of 7 years of CPG brand/marketing/sales and/or
Shopper Marketing experience4+ years of traditional CPG Shopper
marketing role preferredIntermediate to advanced analytics, digital
and omni-commerce knowledgeGeneral manager mindset, thought leader
and skilled collaborator with strong communication (clear and
concise storytelling)Experience in Sales & Marketing, leading
marketing and/or shopper communicationStrong attention to detail
and follow throughThrives in change and comfortable with
ambiguityBasic QualificationsBachelor's degree or 7+ years of US
military experienceRequired Knowledge, Skills and AbilitiesStrong
collaborative nature: ability to work in a cross-functional team
environmentIs curious and takes initiative, develops, and seek out
creative and innovative ideas with strong project management
skillsFinancial acumen related to managing a budget, ROI analysis
and budget optimizationInfluential and effective communicator
proficient in storytelling and negotiatingAbility to leverage data
and trends to generate insights, and ultimately solutions, that
drive shopper behaviorsUnderstanding of the omni-channel
environment with proficiency in paid search investmentUnderstanding
of US retailers and their go-to-market strategies, especially
Target and Roundel (Target Media Network)Excellent written and
verbal communication skillsAdvanced skills in Microsoft PowerPoint,
Excel, and WordIt is our business imperative to remain a very
inclusive workplace.To our veterans and separated service members,
you're at the forefront of our minds as we recruit top talent to
join Nestl--. The skills you've gained while serving our country,
such as flexibility, agility, and leadership, are much like the
skills that will make you successful in this role. In addition,
with our commitment to an inclusive work environment, we recognize
the exceptional engagement and innovation displayed by individuals
with disabilities. Nestl-- seeks such skilled and qualified
individuals to share our mission where you'll join a cohort of
others who have chosen to call Nestl-- home.The Nestl-- Companies
are an equal employment opportunity and affirmative action employer
seeking diversity in qualified applicants for employment. All
applicants will receive consideration for employment without regard
to race, ethnicity, color, gender, gender identity, age, religion,
national origin, ancestry, disability, perceived disability,
medical condition, genetic information, veteran status, sexual
orientation, or any other protected status, as defined by
applicable law. Prior to the next step in the recruiting process,
we welcome you to inform us confidentially if you may require any
special accommodations in order to participate fully in our
recruitment experience. Contact us at or please dial 711 and
provide this number to the operator: 1-.This position is not
eligible for Visa Sponsorship.
Keywords: Nestl-- USA, Eden Prairie , Manager Shopper Marketing, Executive , Eden Prairie, Minnesota
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