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Associate Director, Engagement Leader, Optum Care Marketing - Remote

Company: UnitedHealth Group
Location: Eden Prairie
Posted on: January 21, 2023

Job Description:

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Come make an impact on the communities we serve as we help advance health equity on a global scale. Here, you will find talented peers, comprehensive benefits, a culture guided by diversity and inclusion, career growth opportunities and your life's best work.(sm)No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. In Optum Care, were not just imagining a world where health care works better for everyone were creating it.We are seeking an experienced, performance- focused marketer to join the Optum care marketing team to drive patient engagement and Medicare member retention for Optum care delivery. The Associate Director will be responsible for Medicare membership engagement marketing strategy, content strategy, and retention programs. He/she will leverage consumer insights, marketing research and improve engagement and lead execution of multi-channel national marketing campaigns with a focus on the senior population and Medicare audience. The right candidate has led cross-functional, enterprise campaigns and thrives in a performance-driven, fast-paced environment where people are collaborative and not afraid to take risks.The Patient Engagement lead will champion modern marketing approaches include consumer segmentation, journey mapping, content marketing and omni-channel campaign execution. He/she will develop patient retention strategies using consumer analytics and predictive modeling to define engagement opportunities, develop goals and forecasts, and continuous improvement through test and learn design and channel optimization. The ideal candidate will have the ability to collaborate and communicate across the organization (Regional Marketers, Creative, Legal, Regulatory, Data & Analytics, Campaign Enablement, Marketing Operations, Agency Partners/Vendors, Digital) to gain alignment and execute national health engagement programs.Youll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:

  • Develop and execute integrated measurable health engagement campaigns and programs with emphasis on lifecycle marketing, patient journeys, health engagement content and omni-channel engagement
  • Solid collaboration with marketing analytics and business growth partners to inform patient health engagement campaign strategy including segmentation and targeting, A/B testing and measurement plans
  • Use research and consumer insights to understand customer journey for audiences; work with marketing partners to remove friction points in service, digital, call center, payer and clinic channels to address key drivers of attrition
  • Passion for nurturing patients through their journey, tracking and optimizing their experience across every touchpoint and marketing channel including digital
  • Partner with the content team to execute audience-centric strategy delivering targeted health engagement messaging and education content across social media, website, and events
  • Collaborate with digital operations to create patient experiences, enable retargeting and touchpoint management to optimize experience and drive product engagement
  • Support and direct the regional marketing teams and experience teams to prioritize at-risk retention segments
  • Collaborate with campaign enablement team to implement, track and measure of marketing campaigns
  • Meet financial objectives through annual budget preparation, budget tracking, ongoing forecasting and results analysis; oversee regular reporting of KPIs across marketing channels and campaigns
  • Ensure that our brand and identity is adhered to in campaigns and in all communication channels; partner with the content team to execute audience-centric strategy delivering targeted messaging and education content across social media, website, and events
  • Deliver regular reports of campaign results, including response analysis and KPI evaluation
  • Ensures localization and adaption of retention programs based on audience, local market priorities and geography
  • Drive segment best practicesYoull be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:
    • BA or BS degree, preferably in business or related field or equivalent experience
    • 7+ years of professional-level generalist marketing experience
    • 5+ years of delivering highly impactful consumer engagement marketing plans
    • Experience developing engagement value propositions, consumer journeys, and campaign plans
    • Experience applying consumer insights, trends and marketing analytics to inform marketing strategy including segmentation and targeting, measurement, and campaign plans
    • Demonstrated excellent communication, collaboration, and planning skills
    • Proven excellent organizational skills with a good sense of prioritization
    • Demonstrated passion for learning and growing digital and performance marketing skills
    • Proven ability to think creatively, strategically, and identify and resolve problems
    • Experience being productive in a highly matrixed organization
    • Experience planning, executing and measuring large scale marketing campaigns in a complicated, matrixed organization with multiple work streams and interdependencies
    • Demonstrated ability to create insights from data analysis and drive recommendations to leadership
    • Proven ability to learn new concepts and adapt quickly
    • Demonstrate excellent analytic, quantitative and problem-solving skills
    • Proven self-starter and learner with a hands-on approachPreferred Qualifications:
      • MBA
      • Healthcare or financial services industry experience
      • Experience working with local markets
      • Experience with consulting and storytelling to communicate ideas and gain consensus
      • Understands modern digital marketing principles, strategies, and best practices for digital engagement strategies
      • Experience with Consumer Experience, Customer Journey Mapping, CRM marketing platforms (Adobe, Salesforce etc.)Competencies :
        • Critical thinker
        • Integrated lifecycle marketing experience
        • Understand performance and data-driven marketing
        • Able to create and own large scale marketing plans and programs and able to execute cross-functional across multiple teamsCareers with Optum. Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.*All employees working remotely will be required to adhere to UnitedHealth Groups Telecommuter PolicyColorado, Connecticut, Nevada, or New York City Residents Only: The salary range for Colorado residents is $97,300 to $176,900. The salary range for Connecticut/Nevada/New York City residents is $97,300 to $176,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, youll find a far-reaching choice of benefits and incentives.At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyoneof every race, gender, sexuality, age, location and incomedeserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes an enterprise priority reflected in our mission.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Eden Prairie , Associate Director, Engagement Leader, Optum Care Marketing - Remote, Executive , Eden Prairie, Minnesota

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