Director, Digital Media
Company: C. H. Robinson Worldwide, Inc.
Location: Eden Prairie
Posted on: April 5, 2021
Job ID R9548 Address 14701 Charlson Road, Eden Prairie,
Minnesota, United States, 55347-5090 C.H. Robinson's Global
Marketing Team is looking for an experienced Director, Digital
Media who is a hands-on strategist with deep paid search
experience. In this newly created role, you will oversee the
Digital Media strategy and execution across all paid channels for
our Freightquote e-commerce business. You will collaborate with
external agencies, marketing colleagues and cross-functional teams
to deliver traffic, revenue and new customers to Freightquote.com.
If you have experience in paid search, paid social, programmatic
and re-targeting campaigns and proven success measuring results,
we'd love to connect with you! This position can be located at our
Corporate Headquarters in Eden Prairie, MN or our Freightquote
office in Kansas City, MO. This position is currently fully remote,
as we are still finalizing the details of a safe return to work.
Once it is safe to return to the office, there will be some
flexibility with this role continuing to work remotely.
- Drive customer traffic, conversion and ROI for all paid digital
marketing channels, including paid search, paid social,
programmatic and re-targeting programs.
- Oversee external agency relationships for digital channels;
build partnership, monitor performance and seek improvement
- Manage media budgeting, forecasting process, reporting for
traffic, revenue, spend, ROI and other performance KPIs.
- Manage agency planning, development, and execution of PPC.
- Serve as subject matter expert on Digital Media; test and learn
into new higher funnel media channels that increase reach of small
business target audience.
- Deliver monthly competitive media spending analysis with
- Understand all customer data sources and partner with internal
and agency team to optimize how data is used to inform and drive
media strategy/tactical efforts.
- Optimize media budgets to drive new customers.
- Oversee execution of strategy and optimizations made by media
- Oversight of day-to-day budget management, pacing, agency
management and billing process.
- Collaborate with Freightquote marketing and leadership team to
define their strategy, initiatives and goals. Required
- Minimum 10 years' experience within e-commerce and digital
media for an e-commerce environment with expertise in paid search,
- Minimum 4 years' hands-on experience with DSPs, Search, Social
buying platforms, DMPs, ad servers and performance media
- Experience working in an agency or in-house client media
- Bachelor's degree or equivalent work experience Preferred
- Values a diverse and inclusive work environment
- Proven track record of successful demand generation and
- Expert in analyzing campaign data to consult on optimizations
and influence business decisions
- Highly collaborative with strong ability to work across various
- Ability to operate on both strategic and tactical levels,
translating vision to execution
- Strong written and verbal communication skills Equal
Opportunity and Affirmative Action Employer C.H. Robinson is proud
to be an Equal Opportunity and Affirmative Action employer. We
believe in equality for all and celebrate the diversity of our
employees, customers and communities. We believe this increases
creativity and innovation, drives business growth and enables
engaged and thriving teams. We're committed to providing an
inclusive environment, free from harassment and discrimination,
where all employees feel welcomed, valued and respected.
Affirmative Action Employer/EOE/M/F/Disabled/Veteran-- We are proud
to offer a top-tier benefits package, including medical, dental,
vision, life and disability insurance, prescription drug coverage,
paid parental leave, paid holidays and paid time off (PTO), 401K,
employee stock purchase plan, as well as a broad range of career
development opportunities. About C.H. Robinson From the produce you
buy, to the water you drink, C.H. Robinson delivers products to
people all around the globe. We are one of the world's largest 3rd
party logistic providers. Join our diverse team to innovate, solve
problems, have fun and thrive. Receive alerts with new job
opportunities that match your interests.
Keywords: C. H. Robinson Worldwide, Inc., Eden Prairie , Director, Digital Media, Executive , Eden Prairie, Minnesota
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