VP Engagement & Care Management Marketing
Company: ExecuNet
Location: Eden Prairie
Posted on: January 9, 2021
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Job Description:
The--Vice President, Engagement and Care Management Marketing
will play a critical role in driving the orgnaization's patient
engagement strategy,--in support of revenue and growth goals. The
Engagement and Care Management Marketing Leader will direct a team
of marketers to implement programs throughout the patient lifecycle
to improve experiences, drive adoption of offers and solutions and
ultimately improve patient outcomes.--This individual is forward
thinking with a strong ability to influence and change how the
organization delivers on the promise to transform healthcare.The
successful candidate works within a highly matrixed environment,
partnering closely with business and marketing leadership to
develop strategy and supports execution through partnerships with
various internal stakeholder groups, including digital marketing
operations, data and analytics teams, market insights, and legal
and compliance to execute engagement and care management
strategy.You'll enjoy the flexibility to telecommute* from anywhere
within the U.S. as you take on some tough challenges.Primary
Responsibilities* Oversee the development and implementation of
marketing plans and omni-channel campaigns to achieve program
participation, value targets, and specific patient opportunities*
Collaborate with key partners across the organization to develop
and leverage proprietary analytical models and consumer data and
insights that will result in campaigns that drive meaningful
behavior change* Proactively assume responsibility for leading and
executing on strategic initiatives and projects, responding to
requests, and serving as a key contact for Optum Care marketing*
Champion the customer strategy, patient journey and lifecycle; use
insights and research to build strategies and plans to communicate
and drive engagement with key consumer audiences that effectively
deliver on brand and customer strategy objectives* Develop national
programs and support local planning, adaptation and execution of
strategies to engage members in their health and overall wellbeing,
maximize the value of programs available to them, and drive
meaningful behavior change* Drive go-to-market planning,
introduction and adoption of new care management capabilities (i.e,
patient portal, telemedicine, etc.); in addition to condition
specific opportunities * Provide strategic and tactical support to
package, position and promote innovative capabilities that
differentiate the company's care management offering from
competitors in all markets* Advance the patient analytical agenda
by working to deliver insights, predictive models and measurement
for all marketing initiatives* Work with business partners to
understand consumer-level economics and track marketing expenses so
that Return on Marketing Investment can be calculated* Collaborate
to develop and optimize A/B testing strategies to assess marketing
impact; ensure necessary reporting is in place to track and measure
activity, engagement and financial metricsYou'll be rewarded and
recognized for your performance in an environment that will
challenge you and give you clear direction on what it takes to
succeed in your role as well as provide development for other roles
you may be interested in.Required Qualifications:* Bachelor's
Degree or equivalent experience* 10+ years strategic marketing
experience* 10+ years successfully leading a team to deliver
results and developing staff in ways that strengthen team
effectiveness and efficiencies* 5+ years of consumer marketing
background e.g. credit cards, consumer-packaged goods, etc.* If you
need to enter a work site for any reason, you will be required to
screen for symptoms using the ProtectWell mobile app, Interactive
Voice Response (i.e., entering your symptoms via phone system) or
similar UnitedHealth Group-approved symptom screener. When in a
UnitedHealth Group building, employees are required to wear a mask
in common areas. In addition, employees must comply with any state
and local masking ordersPreferred Qualifications:* MBA in Marketing
or related advanced degree* Healthcare marketing experience* Strong
leadership skills in managing direct reports* Experience
successfully leading through change in a highly matrixed, ambiguous
environment* Passionate about digital marketing and engagement
concepts/methodologies and able to speak with credibility and
conviction as to how to apply them to meet business objectives*
Experience using analytics to inform marketing strategies, A/B
testing, channel optimization, and financial metrics for marketing
initiatives* Strong program management and proactive engagement and
campaign strategy experience with a history of driving tactical
execution across cross-functional groups to achieve strategic
goals* Develop and manage the appropriate level of resource
investment to meet campaign objectives, goals and budget;
accountable for driving to target outcomes within identified budget
* Direct others to resolve business problems that affect multiple
functions or disciplines* Experience collaborating with business
partners to maintain strategic alignment and advance projects with
multiple cross-functional and cross-market work groups* Experience
successfully influencing senior leadership to adopt new ideas,
products, and/or approaches
Keywords: ExecuNet, Eden Prairie , VP Engagement & Care Management Marketing, Executive , Eden Prairie, Minnesota
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