Director, Customer Strategy

Company: Shutterfly
Location: Eden Prairie
Posted on: May 15, 2020

Job Description:

Location: Eden Prairie, MinnesotaBrief Description:Shutterfly is hiring a Director, Customer Strategy in Minneapolis (Eden Prairie). This individual will set the strategic vision for our customer segmentation, personalization, and targeting strategy, from engineering road-map to activation. This newly created role, is a high impact role on a new, extremely visible team that reports directly to the CMO. This leader will be comfortable working with cross functional teams including analytics, engineering, channel marketing, market research and others to achieve business results around customer growth, customer value and retention. How will you make an impact? Drive the strategic vision around our marketing engagement and personalization efforts to drive customer engagement, adoption and repeat purchases Serve as lead personalization evangelist with an eye on the "art of the possible" with ability to build the program along the way Develop customer centric personalization approach utilizing our store of behavioral data and creating personalized campaigns utilizing dynamic personalized content across marketing channels and on our website Transform customer data into actionable insights Provide strategic guidance to architect and build the 360 view (customer profile) of the Shutterfly customer Evaluate and implement 3rd party data sets that will enhance the customer segmentation and personalization, including life stage indicators Familiarity with key personalization tools and vendors Serve as a key stakeholder in the selection of personalization technology Develop hypothesis and testing plan for targeting clusters Bring the customer segmentation to life in marketing channels to drive enhanced customer loyalty and retention Work closely with marketing channels and creative teams to build and implement personalization strategies Develop Customer Retention KPI's and reporting that identifies actionable insights Your success will be because you are/have... 10 years of experience working in agency, database marketing, customer analytics, loyalty marketing or related field Passion for understanding consumer behavior, identifying actionable insights, and using these to build a customer-centric personalized marketing plan Demonstrated ability to develop personalization strategies at scale Team player, who understands that success stems from strong partnerships Comfortable working with executives and sharing wins and losses in a concise and digestible format Analytical and detail-oriented mindset Experience with personalized marketing platforms a plus Strong communicator with the ability to tell stories with data, educate effectively, and instill confidence, motivating stakeholders to act on recommendations Experience working with data to identify customer insights and comfort working with data scientists and engineers, providing vision for data model projects BA/BS in Marketing, Business, etc; MBA preferred About Shutterfly Shutterfly's purpose is to help Share Life's Joy. For over 20 years, Shutterfly has and will continue to empower customers to make the most out of life's most memorable moments. We delight over 10 million customers, processing over 26 million orders yearly and hosting over 40 billion photos. That is a lot of memories. Memories become stories we pass down through generations. Where you work is as important as what you do. Shutterfly's values guide us in how we Share Life's Joy. We are warm, inclusive and collaborative; we grow through innovation; we debate important decisions, then fully commit are a few of our values. Who you work with is important too. Shutterfly employees are talented, committed, collaborative and nice too! To learn more about us, go to Shutterfly Inc .PI120118667

Keywords: Shutterfly, Eden Prairie , Director, Customer Strategy, Executive , Eden Prairie, Minnesota