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Senior Director of Product and Marketing

Company: Traka (Assa Abloy)
Location: Eden Prairie
Posted on: July 9, 2024

Job Description:

Senior Director of Product and Marketing An Amazing opportunity to join us as - Senior Director of Product and Marketing FARGO Business Unit!!! Job ID: - 29397
As the Senior Director of Product and Marketing for HID Global Secure Issuance's FARGO Business Unit, you will be responsible for all aspects of leading and growing a Product and Marketing team. HID Global Secure Issuance is a business area within HID Global that offers an industry defining portfolio of products related to the issuance of identity credentials. Our FARGO Business Unit within Secure Issuance is looking for a highly motivated & seasoned individual to play a critical role as we strengthen our leadership position within the market, execute our GTM (Go-to-Market) strategy, product strategy, channel marketing, and strategic marketing initiatives. If this sounds like you, we want to hear from you! Who are we? - HID Global powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely. We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. - As our Senior Director of Product and Marketing, you'll support HID's success by: - HID Global Secure Issuance's FARGO Business Unit is seeking a Senior Director of Product and Marketing to lead our product and marketing teams. This role is instrumental in driving our company's growth and success. The ideal candidate will have a strong background in GTM (Go-to-Market) strategy, product strategy, channel marketing, and strategic marketing. They will be responsible for developing and executing innovative marketing strategies, driving product development initiatives, leading our marketing efforts, and shaping our overall strategic marketing direction. This role will be responsible for the development and execution of product strategy for the FARGO Business Unit products. They will lead and develop a team of product managers and brand managers to execute on the vision, roadmap and marketing efforts of a portfolio of products and services. They will demonstrate and elevate the team's ability to focus on customer needs, understand and track market trends and dynamics, champion strong business cases that deliver impactful ROI and be held accountable for the portfolio's P&L performance. The Senior Director will need to influence many stakeholders and drive change management and processes. The candidate is a business leader with a strategic perspective, business judgement, and extensive strategic marketing experience who can effectively lead teams to drive change and deliver outstanding products and business outcomes. As our - Senior Director of Product and Marketing , you'll support HID's success -by: - Strategic Marketing:

  • Developing and implementing overarching strategic marketing plans that align with the company's business objectives and growth targets.
  • Identifying market opportunities and develop strategies to capitalize on emerging trends and customer needs.
  • Collaborating -with executive leadership to define the company's market positioning and brand strategy, ensuring a consistent and compelling brand identity across all marketing efforts.
  • Developing and executing -comprehensive Go-to-Market (GTM) strategies for new product launches and existing product lines.
  • Collaborating -with cross-functional teams to align marketing, sales, and product development efforts to drive revenue growth.
  • Conducting market research and analysis to identify market trends, customer needs, and competitive landscapes.
  • Leading the product strategy and roadmap, working closely with product development teams to ensure alignment with market demands and company goals.
  • Driving -the development of new products and enhancements to existing products, from ideation to launch, ensuring they meet customer needs and market requirements.
  • Collaborating -with sales, customer support, and other departments to gather feedback and insights for product improvements. Digital and Chanel Marketing
    • Developing and overseeing digital marketing strategies, including SEO, SEM, social media, email marketing, and online advertising, to drive online traffic, engagement, and conversions.
    • Utilizing -data-driven insights to optimize digital marketing campaigns and improve overall online customer experience.
    • Staying updated on emerging digital marketing trends and technologies, implementing best practices to enhance the company's online presence and reach.
    • Developing and maintaining strong channel marketing programs to increase mind and market share with our expanding global network of Value-Add Resellers, Distributors and System Integration partners.
    • Providing -strong leadership and guidance to the marketing and product teams, fostering a collaborative and innovative work environment.
    • Mentoring and developing team members, encouraging professional growth and skill development.
    • Fostering a culture of accountability, creativity, and continuous improvement within the department. Knowledge, Skills & Abilities
      • Customer focus - A passion for working with and understanding customer's needs to anchor priorities and drive solutions.
      • Product strategy and roadmap development - Strong product development experience and ability to implement strategic roadmaps, ensuring consistent execution and optimizing business value.
      • Driving outcomes - Relentless focus on planning, executing, adapting to feedback and continually adjusting to ensure value delivery and business impact.
      • Alignment and evangelism - Championing and enrolling others to advocate for the product, the value and positive impact to the users and the company overall.
      • Communications - Ability to communicate and operate effectively at the executive level and build relationships across all layers of the organization.
      • Relationship building - A track record of establishing and maintaining relationships across a complex, multi-stakeholder environment.
      • Leadership and team development - A proven leader of people, with a track record of training What we will love about your background: -
        • Product development expertise from concept to product launch
        • Familiarity with hardware design, firmware platforming, app and cloud integration
        • Ability to consistently make timely decisions and balancing systematic analysis with decisiveness, even in the face of complexity
        • Ability to make difficult trade-offs and intelligent risk taking.
        • Market focused mindset and ability to anticipate changes in customer's needs
        • Strategic thinking and effective management on complex projects
        • Excellent communications skills, able to convey complex information clearly, as appropriate for the topic and audience
        • Demonstrated cross-functional interaction with Sales, Quality, Finance and Operations
        • Ability to challenge the status quo and drive change and culture through Change Management Your -Experience -and Education include:
          • Bachelor's Degree in Marketing, Business or related Field. Master's Degree Desirable
          • 10+ years of experience in marketing, product management, and strategic marketing roles, with a proven track record of success in driving GTM strategies, product development, digital marketing initiatives, and marketing efforts.
          • Significant leadership experience in an international, multi-site and multicultural business environment
          • Prudent technical comprehension skills related to electro-mechanical systems, electronic hardware and software solutions
          • Experience with Agile SAFe design methods
          • Strong analytical and strategic thinking skills, with the ability to translate data and market insights into actionable marketing and product strategies.
          • Exceptional leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
          • Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to internal teams and external stakeholders.
          • Product development expertise from concept to product launch
          • Familiarity with hardware design, firmware platforming, app and cloud integration
          • Ability to consistently make timely decisions and balancing systematic analysis with decisiveness, even in the face of complexity
          • Ability to make difficult trade-offs and intelligent risk taking.
          • Market focused mindset and ability to anticipate changes in customer's needs
          • Strategic thinking and effective management on complex projects
          • Excellent communications skills, able to convey complex information clearly, as appropriate for the topic and audience
          • Demonstrated cross-functional interaction with Sales, Quality, Finance and Operations
          • Ability to challenge the status quo and drive change and culture through Change Management Why apply?
            • Empowerment: -You'll work as part of a global team in a flexible work environment, learning and enhancing your expertise.
            • Innovation: You embrace challenges and want to drive ambitious change.
            • Integrity: -You are results-orientated, reliable, and straightforward and value being treated accordingly We make it easier for people to get where they want to go!
              On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go - without having to think about it.
              -
              When you join our HID team, you'll also be part of the ASSA ABLOY Group, the global leader in access solutions. You'll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences. -#LI-HIDGlobal More from the career sectionWhat it's like to work at ASSA ABLOYWhen you join our team, you will have plenty of chances to build a career you can be proud of. While you do, you will help us keep creating a safe, secure and more open world.Hear their stories from every corner of ASSA ABLOY, and learn how you could build your career with us.Our world of opportunities awaits: including extensive training, international roles and clear expectations for great leadership.
              #J-18808-Ljbffr

Keywords: Traka (Assa Abloy), Eden Prairie , Senior Director of Product and Marketing, Advertising , Eden Prairie, Minnesota

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