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Principal Marketing Analyst - Remote

Company: UnitedHealth Group
Location: Eden Prairie
Posted on: March 16, 2023

Job Description:

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Come make an impact on the communities we serve as we help advance health equity on a global scale. Here, you will find talented peers, comprehensive benefits, a culture guided by diversity and inclusion, career growth opportunities and your life's best work.(sm)

Optum Care is currently seeking a Principal Marketing Analyst to join our marketing analytics and modeling team within the Optum Consumer Office. We are seeking an individual with strong analytical and story-telling skills, who will be a key contributor helping to grow the Optum Care patient base. This individual be responsible for analyzing across a comprehensive suite of marketing campaigns & tactics utilizing data from multiple sources to drive business strategy, specifically: improve client acquisition and retention, market effectively and efficiently and deliver optimum client experience. The ideal candidate will thrive in an environment with a high degree of individual responsibility.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations
  • Develop market and segment level marketing modeling/analytics and forecasts
  • Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
  • Integrates key profitability drivers and measures of success into a continuous feedback loop for trending and improvement
  • Scientifically measure and accurately attribute the influence of specific marketing mix elements (including hand-offs to channels) to better align and prioritize resources and improve efficiencies
  • Pro-actively work with operations management to develop an understanding of business process and conceptualize dashboards, scorecards, and KPI development
  • Work in a collaborative manner with the data science team to create statically significant testing plans, consumer profiling, responder and conversion modeling and other advanced analytics

    You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
    Required Qualifications:

    • Bachelor's degree or equivalent experience
    • 4+ years in analysis experience, with an emphasis on rigorous analytical insights that are used to help develop marketing strategies
    • 2+ years of experience in marketing forecasting and modeling
    • 1+ years of experience with advanced database concepts and / or SQL Database
    • Knowledge of data mining, predictive analytics, and audience measurement
    • Continually evaluate rationalization of reporting to identify redundancies, development of automated solutions, and identify efficiencies to minimize manual processes (i.e., Process Improvement methodologies)

      Preferred Qualifications:

      • Experience with Tag Management
      • Creative problem-solving skills, with the ability to think strategically and act tactically
      • Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to leadership
      • Excellent analytical skills, and both written and oral communication skills

        Demonstrated Skills:

        • Hands on experience with analytical and visualization (Tableau) tools
        • Experience with tagging, data collection, cross-channel data integration, reporting + Insights, dashboards, data visualization, data mining, predictive analytics, and audience measurement
        • Expertise with key marketing activities and systems - including Segmentation, Campaign Analytics, Email Analytics, Web Analytics and Social Properties
        • Strategic thinking and analytic skills: the ability to take the insights from marketing activities and weave them together with other internal and external information
        • Solid communication and interpersonal skills, particularly with the ability to cross technical and non-technical stakeholders
        • Solid business judgment, leadership, and integrity. You should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
        • Solid executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
        • Excellent programming skills in SQL
        • Results driven mindset in a constantly changing environment

          Careers with Optum. Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.

          California, Colorado, Connecticut, Nevada, New York City, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York City, or Washington residents is $85,000 to $167,300. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

          *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

          At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

          Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

          UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Eden Prairie , Principal Marketing Analyst - Remote, Advertising , Eden Prairie, Minnesota

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