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Digital Marketing Operations Manager

Company: Cambria
Location: Eden Prairie
Posted on: January 12, 2022

Job Description:

The Digital Marketing Web Operations Manager will own daily operations, maintenance and technical enhancements of Cambrias key web platforms, including brand website CambriaUSA.com, existing ancillary websites and apps, marketing automation and personalization platforms, including Web Accessibility and Account Based Marketing platforms, others as assigned.
Essential Duties and Responsibilities:

  • Establish and manage web enhancements road map, in alignment with Director of Digital Marketing, to ensure project prioritization and alignment with the IT team release schedule
  • Ensure ongoing website performance optimization through speed testing, SEO, UX and integration of website enrichment tools (ABM, Data Aggregators, Marketing Cloud, etc.)
  • Intake, troubleshoot and manage user stories and requirements with IT for website bug fixes, platform enhancements and MarTech platforms integration
  • Collaborate and partner with digital marketing peers to create an optimal digital experience and provide ongoing digital insights through A/B testing and other UX experimental campaigns
  • Partner with integrated brand and content teams to ensure the website enhancements are planned and managed in alignment with the brand calendars
    Requirements:
    • Strong communication skills combined with technical understanding and MarTech platform integration knowledge
    • Experience managing CMS platforms, marketing automation, digital analytics and personalization tools
    • Strong understanding of search engine optimization and UX standards/tactics
    • Ability to manage multiple tasks and projects simultaneously
    • Ability to manage a team through coaching, developing and mentoring
    • Experience working with cross functional IT & marketing, optimizing web experiences through platforms enhancements and web integrations
      Minimum Requirements:
      • Education: Bachelors degree required in business or related field
      • Experience: 5+ years of direct work experience in web platform management and digital marketing operations, 2+ years in management experience
      • Systems: CMS (WordPress, Adobe, Salesforce Marketing Cloud), Marketing Automation/CRM (Salesforce/Pardot), Google Suites, Adobe and Google Analytics platforms.
        Additional Requirements:
        • Managerial Responsibilities: Yes, up to three direct reports
        • Travel Requirements: Limited travel regionally and nationally up to 10%
        • Physical Requirements: Office position requiring telephone and computer use.Must be able to lift up to 30 pounds for displays, samples and other marketing materials



          Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account, Life, Supplemental Life, and Disability Insurance, Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.
          Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
          For additional company information, please visitwww.CambriaUSA.com
          We are an equal opportunity employer.M/W/VET/DISABLEDby Jobble

Keywords: Cambria, Eden Prairie , Digital Marketing Operations Manager, Advertising , Eden Prairie, Minnesota

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