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Marketing Specialist - SEO

Company: AerisWeather
Location: Eden Prairie
Posted on: May 6, 2021

Job Description:

AerisWeather empowers businesses worldwide by providing hyper-local weather data and imagery services. We interpret the weather in new and exciting ways that challenge the standard set forth by traditional weather companies. We ingest, analyze, transform and visualize data from an assortment of sources to produce the best and most in-depth weather products. Our engineering teams adhere to the motto "by developers, for developers", creating extensive and unique datasets, APIs and toolkits to make working with weather data considerably easier for developers.
We are--seeking a full-time Marketing Specialist - SEO to own content creation, link-building activities, and contribute at-large to whole-organization marketing activities. The ideal Marketing Specialist in this role is collaborative and comfortable in a nimble and technical working environment. A solid candidate for this role is comfortable wearing a lot of hats and brings deep experience in communicating fluently with diverse stakeholders including sales, engineering, and external service providers. This role's primary focus will be on sales enablement and lead generation via SEO and content creation.

  • Own and report on Search Engine Optimization (SEO) strategy for the AerisWeather.com and PWSweather.com domains
  • Contribute written content (blogs, case studies, white papers, website copy) for AerisWeather.com and PWSweather.com
  • Develop and maintain a content-focused editorial calendar
  • Manage A/B testing on digital properties
  • Support key industry go to market strategy alongside account executives
  • Own the AerisWeather backlink profile
  • Make technical recommendations pertaining to SEO and content to the AerisWeather engineering team
  • Contribute to social media and paid search strategy
  • Assist with other channels and duties as needed
    • Self-starter with a performance-driven mentality
    • Strong writing ability and attention to detail
    • Deep understanding of technical and on-site SEO concepts
    • Working knowledge of HTML/CSS
    • Basic familiarity with APIs, GIS, GPS/Navigation, SDKs, webhooks, and other technologies
    • Basic graphic asset manipulation skills (Photoshop)
    • Experience with Google Tag Manager, Google Analytics, SEMRush or similar platforms
      Additional Considerations
      • 2+ years B2B or SaaS Marketing experience preferred
      • English language skills are requisite, additional language skills are a plus
      • Salesforce & Zendesk experience preferred
      • Google Ads and Data Studio experience preferred
      • Bachelors Degree preferred but not required

Keywords: AerisWeather, Eden Prairie , Marketing Specialist - SEO, Advertising , Eden Prairie, Minnesota

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